UX & User Research -
Benefits & Services
What is UX & User Research?
The business application of numerous applied research methods from computer science, psychology and human-computer interaction to create optimal user experiences (UX) through continuous agile testing and analysis of data on user behavior and needs. In this way, new digital products and services are developed for the market successfully and precisely and are continuously optimized after launch. The methods for this range from qualitative testing with a few real users* to large, worldwide quantitative survey studies or data analytics.
Your advantages through UX & User Research
- Optimization of the user experience
- Understanding your users and customers
- Generation of decision knowledge from data
- Early and continuous integration of the user view
- Increase your conversion
- Strengthening your brand
- Reduction of support costs
- Avoidance of expensive misdevelopments
- (Optimization) Product-Market Fit
Some of my services (exemplary)
Hands-on support with numerous agile and classical methods, mostly multi-methodical e.g:
- Usability / UX Testing / Interviews in the lab and remotely
- Expert Reviews
- Agile & Lean UX
- User Feedback Days
- Analytics
- Clickstream Analysis
- Customer feedback
- Personas
- Benchmarking Studies
- Card Sorting
- Focus Groups
- Diary Studies
- NPS
- Ethnography
- Surveys and many other research methods
